The $300,000,000 Button

If you think that usability, information architecture, and user experience design are made-up disciplines for lily-gilding aesthetes, with little practical bearing on your Web site, think again.

Jared Spool explains how changing one button in a site's checkout process increased sales by $300 million per year. (He doesn't name the retailer in the article, but it starts with "A" and ends with "mazon.com".)

Comments

No comments yet.

Leave a Reply

(will not be published)
(optional)

What My Clients Say

Travis has helped us with many web development projects, and has proven himself to be very talented, professional, consistent, reliable, and thorough.

—Derrick Miller
Axis 80 Interactive