The $300,000,000 Button
If you think that usability, information architecture, and user experience design are made-up disciplines for lily-gilding aesthetes, with little practical bearing on your Web site, think again.
Jared Spool explains how changing one button in a site's checkout process increased sales by $300 million per year. (He doesn't name the retailer in the article, but it starts with "A" and ends with "mazon.com".)
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